Whilst last week we brought you a sneak preview of the proposed Lamborghini SUV and some of the excitement around this potential car on the radar, this week we are thrilled to share with you the full-blooded concept car in real life, as showcased at the Beijing Auto Show this week, through a dynamic video released online for those who couldn’t make it all the way to China.
With the unveiling of this Crossover, we can now let you in on some of the secrets that surrounded the launch of this concept, and let you have the facts about the Urus, billed as the ‘everyday’ Lamborghini possibility.
This awesome video clip details the ‘the Lamborghini of SUVs’ in brilliant colour and detail. The only thing missing is the soundtrack to accompany this, but it doesn’t take much imagination to visualise the full sound-and-light spectacle that would include a legendary Lamborghini exhaust sound effect.
The video shows a well-developed concept, so it is not beyond reason to imagine this being the final outcome of Lamborghini’s all-road project. It is certainly a far cry from their first off roader, built between 1985 and 1992. Only three hundred of the chunky models were produced. This film star is much more likely to achieve Lamborghini’s aim of selling up to 3000 models each year, making it the most popular sales model ever for the Italian marque.
With trademark geometric styling cues, the Urus is lovingly cosseted by the camera. A magnificent crimson paint job is panned over, showing every exquisite angle of this performance all-terrain vehicle. The prowess of the front facade of the car is highlighted, allowing viewers an excellent overview of how commanding is the presence of this car. The two-door model is a fusion of geometry with its upward-sweeping diagonal side view meeting easily with the downward-curve of the roof line at the back of the car. The rear wedge is artfully mastered to produce a great final glimpse of the Urus.
The interior is not neglected either. Footage shows how the six-sided shapes are echoed in the dashboard and seating and remind the driver of the pedigree of this surprising SUV. An artful yet muscular driving position is on show to allow the driver to take the vehicle to new heights of speed and power, yet from a position of sheer luxury.
Viewed on the exhibition stand alongside other Automobili Lamborghini products, the car appears remarkably compact, showing just how well all the cars of the Raging Bull badge wear their proportions. Beautifully-bladed twenty-four alloy wheels are admired under the lens of this camera, detailing their contribution to the overall look and feel of this crossover with substance. Four-wheel drive like any other Lamborghini this superb 600 horsepower 5.2 litre V10 vehicle certainly needed to be captured on film for posterity.