We do love a Rolls-Royce Executive Car Hire at Signature Car Hire London; well, you simply cannot go wrong with the elegance, class and power package personified in the Rolls-Royce Phantom and Rolls-Royce Ghost, for example, can you?
Naturally, then, we, along with many of our Signature chauffeur car hire service clients, were excited to learn of Rolls-Royce’s latest lunge towards lightweight luxury in the form of their new brand-exclusive aluminum space-frame. Twelve months after the brand revealed its work on a new bespoke platform, the Rolls-Royce team confirmed that they will most certainly be underpinning the future generation of their luxury Marques with the aluminum technology, due to pioneer by early 2018.
Torsten Müller-Otvos, Chief Executive of Rolls-Royce, has remarked, ‘It is time to take the next step in the luxury journey. This is why I am announcing today that on-road testing of our all-new proprietary architecture of pure luxury represents considerable investment in the future of our great brand.’ Indeed, ‘lightweighting’ is an up and coming key factor in modern vehicle construction and the Rolls-Royce is the latest lucky Marque to receive the treatment.
Snapping Themselves Before the Pap’s Do
Interestingly, Rolls-Royce has papped themselves, releasing its own official “spy shots” of the first batch of test engineering models, now having their boundaries tested in various public roads around the world.
Through these mules Rolls-Royce have embarked on a two-year testing programme, which has the purpose of ensuring ‘the new space-frame structure perfectly delivers Rolls-Royce’s trademark “magic-carpet ride” on a variety of surfaces and that it is resilient to extreme weather conditions.’ We are glad to hear it, Rolls-Royce – that magic-carpet ride experience is something our Signature Car Hire clients will not do without…
What Does This Mean for the Future of the Rolls-Royce Ride?
Though there is direct indication as to which model will be the first to pioneer the new aluminum space-frame, it is speculated to be the ‘Cullinan’, an all-new luxury Rolls-Royce SUV; meanwhile, there is no denying that a replacement for the Rolls-Royce Phantom is definitely due, with the current model structure dating back thirteen years, with the Rolls-Royce Ghost not far behind.
The new aluminum platform is sure to deliver notably improved performance for us lovers of luxury; greater refinement, reduced tyre noise and of course, an improved ride are to mention but a few of the benefits we look forward to reaping.
On an even further note of interest, the new architecture will support both hybrid and plug-in hybrid transmissions; here, Rolls-Royce step up to the challenge of the call for fuel-efficiency by those who spend the majority of their time in the world’s ‘megacities’, where such incorporation of hybrid technology is truly looking to become essential.
Simulate that Magic Carpet Feeling Right Now
We are here to assist you in making sure you will appreciate the difference the new Rolls-Royce aluminum space-frame brings; do not delay in visiting the Signature Car Hire showroom and Experience Centre, and allow us to introduce you to all our car hire fleet has to offer.
The Rolls-Royce – and many more – await you; Make your Marque.
