Appropriately, Rolls Royce chose a breakfast meeting to unveil their new car, the Dawn. The public premiere of this beautiful car was at the meeting, where more than 10,000 people were able to see the car and chat with Rolls Royce employees.
The new Dawn takes inspiration from the elegant and timeless Rolls-Royce Silver Dawn dropheads of the 1940s and 1950s. The car is, however, updated for the 21st century, with modern styling and a full range of technological benefits. Although critics originally expected it to be based on the Rolls Royce Wraith, the car is almost brand new, with 80% unique body parts.
With room for four adults to sit comfortably, the Dawn offers what Rolls Royce promise is the quietest convertible experience on the market. The roof retracts in just 21 seconds at speeds of up to 30MPH, and when lowered the car looks just as beautiful as it does when the roof is up. Rolls Royce Design Director Giles Taylor insisted it was built this way, and states that it is a true driver’s car: “It’s modern, has cool values and a real sexiness. It’s a seminal moment for us, putting a car to the world that celebrates La Dolce Vita.”
Powering the Dawn is a twin turbo 6.6 litre V12, as seen in the Ghost. This ensures the car can get from 0-62MPH in just 4.9 seconds, despite its 2560kg weight. The Dawn will go on sale next year, and will be priced at around a quarter of a million pounds.