Signature Shooting to Thrill with Holland and Holland


Exciting things have happened since we covered the Holland and Holland Range Rover on this blog a few months ago. If you missed that post, this vehicle is a collaboration between Jaguar Land Rover and high-end firearms manufacturer Holland and Holland, who are based both in Mayfair and at their shooting ground in Northwood, West London.

For those of  you who don’t shoot, they are to guns what Range Rover are to cars! Together, the two Royal Warrant holders have created a thing of beauty: a customised Range Rover Autobiography Black in Holland and Holland Green, with interior trim that replicates the polished wood of a gunstock, executive class seating and a sizeable guncase, tailored to fit your pair of Holland and Holland shotguns, in the boot.


As huge fans of Range Rover – in particular the marque’s attention to detail and high level of craftsmanship, we were naturally very impressed by the design and execution of these remarkable cars.

Like Signature, Range Rover pride themselves on quality, and every inch of this new car reflects that. While we have a vast number of Range Rovers in our stable, we weren’t that familiar with Holland and Holland – although as co-creators of this beautiful car we knew we’d probably like them!

We were therefore thrilled when their Head of VIP Client Relations & Strategic Partnerships, John Stevenson, invited us to Northwood to learn more about the gunmaking company – as well as how to clay pigeon shoot!

signature-car-hire-visits-holland-and-holland-shooting-range08In the spirit of team-building – and perhaps to show off his shooting skills – Dee took along Bizhan from our Business Development team and Rob and Marco from our Fleet Team as a special treat. The three of them were given an exclusive look at some of the gunmaker’s beautiful handcrafted shotguns, before being taken out onto the grounds to try their hand at clay pigeon shooting.

Following an introduction to safety and the physics behind shooting, the boys had expert tuition from a Holland and Holland instructor on how to tackle three types of target: one flying overhead (simulating a driven pheasant), one flying away from them and a set of two fired in quick succession.

Dee, who won the mini Signature shooting competition (of course!) said: “I was absolutely overwhelmed by the hospitality all the guys at Holland and Holland extended to me and my team. Seeing their beautiful guns really made me understand how compatible their brand is with that of Range Rover, and I hope we’ll be seeing further collaborations in future. In turn, they were very impressed by the Signature Range Rover that we arrived in! We had a really memorable day in the beautiful sunshine and I’m grateful to everyone who made it possible.”

Watch this to share in the memories of how Signature made their Marque in the country!