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Maserati Car Hire

An Iconic Performance Car

Maserati is an Italian luxury vehicle marque from Bologna. Their ethos "Luxury, sports and style cast in exclusive cars" fits well with Signature’s goal to provide quality sports cars on a rental basis.

Maserati’s mission statement "Build ultra-luxury performance automobiles with timeless Italian style, accommodating bespoke interiors, and effortless, signature sounding power" has been central to their success of becoming one of the World’s most sought-after luxury brands and automobile. To rent a Maserati in the UK, contact Signature Car Hire.

The Maserati emblem is represented with a trident, emblazoned on its cars. The luxury car manufacturer is famous for producing the Quattroporte and Ghibli sports car models in addition to the famous  GranTurismo Convertible. The Maserati Levante SUV and the Maserati Alfieri are new additions to their catalogue.

History of Maserati

The history of Maserati all began with the Maserati brothers, AlfieriBindoCarloEttore, and Ernesto. Their love of automobiles started from the beginning of the 20th century.

Alfieri, Bindo, and Ernesto built 2-litre Grand Prix cars for Diatto. In 1926, Diatto ceased the production of race cars which promoted the production of the first Maserati and the birth of the Maserati marque. One of the first Maserati’s, driven by Alfieri, won the 1926 Targa Florio and Maserati began producing race cars with 4, 6, 8, and 16 cylinders (two straight-eights mounted parallel to one another).

The trident, a symbol of strength and vigour

The trident logo that Maserati is famous for comes from the Fountain of Neptune in the Bologna's Piazza Maggiore.

In 1920 artist Mario, one of the Maserati brothers, used the trident symbol in the logo at the suggestion of family friend Marquis Diego de Sterlich. It was considered particularly appropriate for the sports car company because Neptune was considered to represent strength and vigour. The statue is also a traditional symbol of the company's original home city.

Alfieri Maserati died in 1932. Three other brothers, Bindo, Ernesto, and Ettore, kept the firm going, building cars that won many grand prix races.

Attention to Detail

Maserati is renowned for producing iconic looking sports cars, one of the reasons Signature Car Hire ensures their rental fleet of performance cars include Maserati models for hire.

All Maserati sports cars have had an elegant, distinctive radiator grille, and they have been designed with a very special meaning. 

From the mid-thirties onwards, radiator grilles started to take on a style of their own. The Maserati 6CM saw the first use of a new style grille which featured chromed fillets with a rounded, extremely sinuous form. Similar shapes, with fillet grilles, also appeared on the Maserati 8CTF and the 4CLT. Both iconic models from Maserati become part of the Brand’s racing history.

The Maserati Tipo 26 had chromed trims on its grille. This added prestige to the front of the car and underpinned its sporty elegance. Over time, new combinations were tested: the Maserati 8CM added a black grille with chrome edging that created a break between the colours of the grille and the bodywork, generating depth and giving the Maserati icon an even more unique look.

Over time the cars, and grille evolved in design to incorporate the famous trident logo. In the 60s and 70s cars became more streamlined and radiator grilles varied a great deal from model to model. The radiator grille on the Ghibli had a chromed surround and a Trident badge in the middle.

Maserati continued to evolve radiator designs throughout the 80s with angular car features and striking grilles, as in the case of the Maserati Biturbo. This look has continued through to the current design of the Maserati GranTurismo, with the chromed Trident badge proudly displayed on a black background, just as on the new Maserati Ghibli and Maserati Quattroporte, with their expressive grilles that underpin their elegant, sporty personalities.

Style Icon

Maserati has led the way in the automotive styles stakes by producing unique cars that are elegant and sporty. Every model is highly personal with distinctive lines which start with the rounded and curvy lines which reflect the cars early heritage.

Using aerodynamics to produce streamlined and eye-catching shapes that define Maserati as a style icon. Maserati has used several established engineers and designers including Giugiaro, Zagato, Ramaciotti and Pininfarina. Maserati and Pininfarina have created some of the most popular designs and concept cars of all time, including the Birdcage 75th, heralded as one of the most iconic Maserati models in recent history.