A plethora of good news has been released by BMW recently. In fact there are so many exciting pieces of information that they are just too good not to share.
In today’s motoring atmosphere, the attainment of both environmental friendliness and maximum performance is a quest that many manufacturers are busy pursuing. Always at the forefront of innovation however, BMW shares the breaking ground that they have covered with their technology meeting both of these requirements. Uniquely balancing power with ecological targets, BMW has revealed the release of their most efficient BMW 1 Series ever. Staggering new numbers include the fact that their 116d EfficientDynamics has emissions of just 99g/km CO2. Renowned for their performance statistics, this is a figure that they are happy to shout about. Capitalising on their patent BMW EfficientDynamics technologies, this new 1-series model offers exemplary fuel economy, zero road tax and 100% savings on London Congestion Charge. Savings in your pocket do not however equate to a compromise on standard equipment. The SE model still comes issued with Bluetooth hands-free with USB interface, 6.5” Control Display and Drive Performance Control with ECO PRO mode. This is certainly not a package to be kept under wraps.
Certainly something creating a lot of noise at the moment is the impending London 2012 Olympic and Paralympic Games. Given their focus on speed, performance and agility it is no surprise therefore that BMW have been chosen as the Official Automotive Partner for both Games. BMW’s support extends further than in name only however. The BMW London 2012 Performance Team have the full strength of this phenomenal marque behind them on their road to these equally-prestigious events. For everyone who has a need for speed, it is possible to track the progress of Olympians such as Rebecca Adlington and Paralympian David Weir. Of course, glimpses of BMWs Olympic fleet and their approach to sustainable mobility are equally exciting trends to follow on their interactive visitor site.
To cap all of their exciting news, BMW saves the best for last. Two new BMW 1 Series Coupe and Convertible Editions are being launched. The Exclusive Edition and Sport Plus Edition certainly sound like something worth waiting until the last word to hear more about. Followers can look out for these featuring enhanced responsive handling and upgraded performance, as if the impressive performance of the BMW 1 Series could be improved upon as it was. These fantastic new releases emanate exclusive styling and benefits. Inclusive in these packages are such great deals as standard Bluetooth, fine leather upholstery and wheel upgrade.