Aston Martin have been awarded the honour of being the UK coolest brand yet again, winning this prestigious accolade for the 5th time in six years.
This poll compromises of a wide variety of leading international brands well known for being design driver, including Apple, Bang & Olufsen in addition to other well know automotive brands. However, topping the automotive brand, surpassing a list of other luxury and specialist manufacturers, Aston Martin stood out as a clear winner.
Chief Executive of the Centre for Brand Awareness and Chairman of CoolBrands Council, Stephen Cheliotis said ‘Smooth, sexy and sophisticated, British built, high quality and hand finished, let’s be honest, young or old, male or female, opinion former or Bristish public, who wouldn’t aspire to own whet is truly the coolest car on the road. Number one in five of the last six years, this British icon is truly the collest of the cool.’
Coolbrands has been canvassing the opinions of experts and consumers to identify the coolest brands in the UK since 2001. Deciding factors include style, innovation, authenticity, originality and desirability, and Aston Martin surely ticks all these boxes.
On this year’s council of 36 influencers were Jessie J, DJ and Bestival founder Rob da Bank and actress and fashion designer Sadie frost. 10,000 brand were initially identified, reduced to a shortlist of 1,500 put forward to the panel and consumers which were then voted on to produce a top 500 highly rated brands.