An enlightening press release from Peugeot recently hit the headlines, for reasons you can best determine for yourself.
Peugeot in the UK lifted the lid on an innovative RCZ model with paintwork that reacts to the driver’s emotions and changes colour accordingly.
Flora Polis, Head of Innovation at the manufacturer of automobiles with more flair than the average, announced in an online video clip that this development is for the sort of people for whom their car makes a statement. It now gives you the chance for it to say a whole lot more about you. It features mood paint which allows drivers to show their emotions by changing the physical colour of their car.
By making use of a psychochromatic coating, Peugeot claims to be able to alter the molecular structure of the paint to emit light at varying wavelengths.
From uplifting to serious to blushing, the car’s bodywork is shown as responsive to the different heat signals sent to the paint via sensors integrated in the steering wheel designed to measure changes in the driver’s body temperature and pulse rate due to changes in their mood.
Further to Ms Polis’ statement, Product Manager Vince Clisham said that ‘this really is a world first for motoring, to have developed a paint that accurately reflects the emotion of the driver, will no doubt have our competitors green with envy. Particularly as our customers can experience this innovation behind the wheel of the RCZ – a sports coupé that already inspires goose-bumps with its double-bubble roof line.’
Wearing your heart on your sleeve is certainly possible with this innovative car, from the marque for which ‘motion and emotion’ are their driving force. Whether happy, sad, or anything in between, your response to the world around you will be no surprise to passers-by when you are in the driving seat of this roadster. A dusky yellow for joy, a deep red for excitement, a dark blue for more solemn moments and a tranquil green for relaxation are included in the spectrum of the car.
Date-stamped 1st April and tagged with an ‘April Fools’ label, this post certainly evoques many emotions. We are left wondering whether this is as real as the colour-changing Aston Martin in the Q department of James Bond…….we will let you decide!