Ferrari has motorsports in its blood. The motorsport heritage of the marque is older than the performance car branch of the company. Enzo Ferrari really cared about what motorsport symbolised and he wanted the company to keep up motorsports. 80 years later, motorsport is one of the key elements of brand Ferrari.
Benefits of motorsports
Despite being a marketing tool, motorsport activities help marques like Ferrari to try out new ideas and technologies as well as test prototype cars. It also creates a layer of authenticity for the company when trying to solidify a loyal consumer base.
Ferrari & its motorsport history
Scuderia Ferrari started in 1929 to actually race cars that were manufactured by Alfa Romeo. Ferrari race cars came out in the late 1940s and Ferrari started to win in 1951 and 1952 with World Championship wins. The 1960s were also a great time for Ferrari as the marque grew, its motorsport success continued to grow as well.
Michael Schumacher’s partnership with Ferrari in modern times was another blessing for the marque as the driver became very successful for the company. The future of Ferrari motorsport looks bright despite the peaks and troughs of the marque’s record in motorsport.